Surveillance Capitalism - A Case Study
Surveillance capitalism is the new default way of doing business on the internet. Even businesses that don’t need to collect data do so because it’s so easy. Surveillance capitalism doesn’t require you to consume, it just requires you to exist within digital networks. You are more valuable as a source of data than as a potential customer. Therefore, it makes perfect sense for Google and Facebook to give away all their products. They don’t require you to pay anything in order to grow rich – together they make more money on online advertising than everyone else combined. ...